HomeBeerHi there Soju Makes Their Debut in Nevada Partnering with EDC Las...

Hi there Soju Makes Their Debut in Nevada Partnering with EDC Las Vegas in Multiyear Deal


LAS VEGAS, Nev.— New soju model ‘Hi there Soju’ companions with EDC Las Vegas in a 2-year deal to carry its soju seltzers to the world’s largest dance music pageant on the Las Vegas Motor Speedway. Hi there Soju, an organization owned by multi-media holding firm The Hi there Group, debuted at Coachella Valley Music and Arts Competition, promoting out of product throughout weekend 1, with steady traces exterior their activation which was situated in Indio Central Market.

Following up on the success in California, Hi there Soju now plans to take Las Vegas by storm by partnering with EDC Las Vegas because the unique soju sponsor. The soju seltzers are available in six flavors; watermelon, peach, inexperienced grape, lychee, lemon yuzu and asian pear. The #SOJUlicious 7% ABV ready-to-drink cocktails are made utilizing soju, pure fruit juice and glowing water – gluten free with no synthetic sweeteners or colours. Hi there Soju has teamed up with Insomniac, bringing a brand new tasting expertise to EDC Las Vegas Headliners, inside one of many pageant’s brand-new experiential areas in Daisy Fields. All six Hi there Soju flavors can be out there to take pleasure in on this new space, whereas flavors “Inexperienced Grape” and “Peach” can be extensively out there throughout all pageant bars, together with all GA and VIP areas.

Taylor Jones, CEO of The Hi there Group, says, “Hi there Soju is a model that intently aligns with music, having been incubated by a music-first firm, with a very giant footprint in pop & Ok-Pop music publishing. We’ve got been working with Insomniac in a wide range of capacities for years, from tune releases to reside reveals, so we’re thrilled to have the ability to activate THG’s newest enterprise in such a significant means, at among the finest festivals you possibly can presumably expertise on the earth. We will’t wait to drink Hi there Soju underneath the electrical sky, and watch a few of our expertise reside!”

Hi there Soju may also sponsor Moist Republic’s EDC Week at MGM Grand Resort & On line casino Las Vegas, offered by Proximity, which boasts a powerful line up together with Martin Garrix, Steve Aoki and Loud Luxurious.

Having been capable of style check to such a shopper mass, Hi there Soju quickly plans to launch its selection pack in shops by late Could, together with BevMo and Go Puff to call just a few. However, for these with a extra particular style, particular person 4 packs can be found on Hi there Soju’s on-line retailer, in addition to a customized selection pack builder and a bi-weekly or month-to-month subscription service for individuals who simply can’t get sufficient.

About The Hi there Group

Working in Los Angeles, London, Amsterdam, Budapest, Brussels, and Seoul, The Hi there Group is an modern, fully-fledged leisure and multimedia holding firm, working greater than 16 companies inside its portfolio. Hi there has divisions spanning throughout expertise administration, music distribution (in partnership with AWAL), music publishing (in partnership with Sony Music Publishing), TV and movie manufacturing, digital advertising and marketing, reside touring, web3, tech, enterprise and shopper merchandise. THG’s roster have been concerned in 41 Billboard #1 chart outcomes and greater than 70 golden and platinum information, successful numerous awards together with Golden Disc Awards, MTV EMA Award, ASCAP Award, UK Official Charts #1 Award and extra. THG’s music division is without doubt one of the main US-based corporations working in Ok-pop, having produced for the most important acts on the earth together with BTS, SuperM, ITZY, NCT127, Twice, Women Technology, KAI, Baekhyun, Monsta X, Cravity, WayV and extra.

Working in Los Angeles, London, Amsterdam, Budapest, Brussels, and Seoul, THG’s mixed clientele consists of a number of the world’s foremost artists and top-tier digital expertise, main labels, television/movie networks, manufacturers and extra.

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