HomeBeerAthletic Brewing Firm Companions With Netflix For New Brew Assortment

Athletic Brewing Firm Companions With Netflix For New Brew Assortment



Inaugural non-alcoholic beer launch, Geralt’s Gold, is impressed by Netflix’s The Witcher

MILFORD, Conn. and SAN DIEGO – Athletic Brewing Firm, America’s largest non-alcoholic craft brewery, has partnered with Netflix on an thrilling new collection of limited-edition brews.

The collaboration between Athletic Brewing and Netflix options three distinctive co-branded non-alcoholic beers. The primary brew, Geralt’s Gold, is a non-alcoholic hoppy helles impressed by the hit fantasy drama The Witcher1 and the present’s legendary anti-hero – Geralt of Rivia. Geralt’s Gold is now accessible for followers to toast their future, forward of The Witcher Season 3, Quantity 1, coming to Netflix on June 29.

“There’s no higher method to take pleasure in an award-winning craft brew than paired with one of the entertaining exhibits on Netflix,” mentioned Andrew Katz, Chief Advertising and marketing Officer of Athletic Brewing Firm. “At Athletic, we have fun storytelling and love taking our brews to surprising locations. That’s why we’re thrilled to accomplice with one of many unique artistic streaming companies to carry our followers one thing really particular.”

Geralt’s Gold will probably be bought nationally at choose retail places throughout the U.S. in addition to on the Athletic Brewing web site. The primary 750 prospects who order Geralt’s Gold on athleticbrewing.com can even obtain a free collectible glass that includes iconic symbols from The Witcher.

“We love arising with new and distinctive methods for followers to expertise the tales they love, particularly for followers as passionate as The Witcher,” mentioned Josh Simon, Vice President, Shopper Merchandise, Netflix. “Working with Athletic Brewing is the proper alternative to carry Geralt’s favourite taverns to life, and we will’t look ahead to followers to step into the Witcherverse and do this superb non-alcoholic brew.”

In accordance with a current survey, one-third of Individuals are attempting to devour much less alcohol in 20232. Greenback gross sales of non-alcoholic beer are up 33% year-to-date3. Athletic Brewing is the second-largest non-alcoholic beer model within the U.S., with greenback gross sales rising 93percent4.

Launched in 2018, Athletic Brewing developed a proprietary brewing methodology to craft its award-winning non-alcoholic beers. The corporate totally ferments its brews to be lower than 0.5% ABV, which is the authorized restrict for non-alcoholic beer within the U.S.

Geralt’s Gold is a medium-bodied brew with aromatics of citrus and florals atop a ripe peach nostril. It’s lower than 0.5% ABV, accommodates 65 energy, and is made with Warrior, Chinook, Centennial, and Simcoe hops.

“Athletic brews are designed for anytime and anyplace refreshment,” added Katz. “Geralt’s Gold isn’t any exception. It pours a radiant golden colour and has a dynamic taste that’s as intriguing as it’s easy.”

Prospects in Canada and the UK can even have the ability to buy Geralt’s Gold on athleticbrewing.ca and uk.athleticbrewing.com, respectively.

Followers can watch the official teaser for The Witcher Season 3 and buy Geralt’s Gold on athleticbrewing.com. Athletic and Netflix plan to launch two extra brews, and extra particulars will probably be shared at a later date.


1THE WITCHER is a trademark of CD PROJEKT, S.A. and used with permission. Set within the universe created by Andrzej Sapkowski in his collection of books. © Netflix, Inc.

2NCSolutions shopper sentiment survey of 1,000 Individuals.

3,4 NielsenIQ, Whole US xAOC + Liq Plus + Conv, CYTD ending 4/22/23.

About Athletic Brewing Firm

Athletic Brewing, based in 2017 by Invoice Shufelt and John Walker, is the thirteenth largest craft brewer in America and the main producer of non-alcoholic craft beer. The corporate’s brews, which launched commercially in 2018, at the moment are distributed in all 50 states and accessible at 50,000 retail shops nationwide. In 2023, Athletic was ranked because the 4th fastest-growing firm within the Americas by Monetary Occasions. Athletic was additionally ranked because the fastest-growing U.S. beverage producer by Inc. Journal in 2022, and named certainly one of TIME’s “100 Most Influential Corporations.” The corporate has gained over 70 prestigious brewing awards, together with Gold & Silver for its Run Wild and Free Wave IPAs within the 2022 US Open of Beer Championship. It was additionally named the North American Brewer of the 12 months on the 2022 Worldwide Beer Problem. Athletic has customized breweries in Milford, Connecticut, and San Diego, and donates as much as $2 million of all gross sales to defending and restoring outside areas throughout the globe through its Two For The Trails program. Plus, as part of its IMPACT Program, 1% of income goes to non-profit organizations that assist constructive impression and alternative from the bottom up. Athletic Brewing is proudly a Licensed B Company™. Its full-flavored close to beers and hop-infused glowing waters can be found on www.athleticbrewing.com.




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