HomeCoffeeValor Espresso's New Dunwoody Cafe Goes Bravely To The Atlanta Suburbs

Valor Espresso’s New Dunwoody Cafe Goes Bravely To The Atlanta Suburbs

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Valor Espresso of Atlanta has a kind of small enterprise espresso tales that simply places a smile in your face—from Kickstarted beginnings to 2 thriving cafes, run by a small group of espresso lovers with an modern strategy to cafe tradition and a selective eye for gear. On this newest Sprudge Map Highlight we’re taking a better have a look at Valor’s second location, within the Atlanta suburb of Dunwoody.

Need your cafe to be thought-about for a Sprudge Maps Highlight? All you must do is register your store for Sprudge Maps, our user-driven compendium of espresso retailers across the globe. And the very best half is, it’s utterly free! Enroll in the present day!

Sprudge Maps is introduced by La Marzocco and Pacific Barista Collection

As informed to Sprudge by Riley Westbrook.

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Introduce your self to our readers—inform us about your cafe!

Valor was began again in 2016 on my own (Riley Westbrook), Ethan Rivers, and Ross Walters. We have been all 19 on the time so we didn’t have a greenback to our title, so we ran a Kickstarter for $10,000 and constructed out a cellular espresso bar, which we used to cater weddings, movie units, and enterprise occasions. We have been determined to get our enterprise going as a result of we noticed such a gap out there for a service-driven, really hospitable third wave cafe. We set our mission to “Uplift Folks By way of Espresso” and did no matter we might to make one thing occur.

In January 2018, we landed in a semi-permanent pop-up in Downtown Alpharetta (a historic metropolis in Metro Atlanta). By August 2019, we’d opened our personal brick-and-mortar retailer within the house immediately subsequent to the place we’d been popping up for the previous 12 months and a few change. Our Alpharetta cafe was the primary true expression of our model (i.e. we had our personal house), and we haven’t regarded again.

That brings us to April of 2023 and the opening of our new Dunwoody cafe. This cafe is about 3 times the dimensions of our first, permitting some respiratory room, plus a service format we’ve all the time wished to have—a central bar, made up of three islands, permitting our Pit Crew (what we name our baristas) to be the thermostats of the house, setting an lively and welcoming setting for our friends. We love the tradition of a busy, up-beat bar, and we take into account Valor to be way more alongside these traces than a sleepy espresso home.

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What tools do you utilize in your store?

Our new cafe includes a Modbar AV. We went with the Modbar as a result of it allowed us to utterly separate espresso and steaming stations, as we usually have one Crew Member pulling photographs and brewing matches/teas, whereas one other finishes drinks (steams or builds an iced beverage). This has actually revolutionized our movement, and we’re already planning to retrofit our first cafe with the identical system.

Different tools consists of Anfim SCODY II espresso grinders, Mahlkönig EK43 for batch, pour-over, and single origin espresso grinding, Curtis G4 brewer for batch brew, and Curtis Seraphim for pour-overs.

Which roaster or roasters do you serve?

We roast all of our personal espresso at our Roasting Headquarters in Roswell, GA. We began roasting in July 2018 and opened our HQ in December 2020 after renting different roasters’ areas as much as that time. We roast on a Loring S15 Falcon.

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What’s the neighborhood like the place you’re situated? What’s another cool stuff close by?

Dunwoody, like lots of the cities in Metro ATL, is unquestionably up-and-coming. Clearly Atlanta is simply down the street, however within the space you’ll find nice meals, reminiscent of Rocket Farms/Ford Fry’s Tex-Mex spot Superica and our favourite burger joint Village Burger. We expect we’re in a extremely nice a part of the world since you’re only a quick freeway drive away from superb hikes and views of the Appalachian Mountains, a world class sports activities venue, or the unimaginable meals sprinkled all all through the Atlanta and metro space.

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What’s one thing cool or distinctive about your cafe you need people to know?

Possibly not particularly with reference to our cafe, however our enterprise mannequin:

After we began our enterprise, we anticipated to open a restaurant within the metropolis of Atlanta the place specialty espresso was already way more understood, however, principally as a consequence of the place alternative led us, our first cafe landed in a suburban metropolis with a a lot totally different demographic than we have been initially anticipating. However this made us press into certainly one of our values of Excellence and Empathy, together with our imaginative and prescient of matching the highest 1% of espresso with the highest 1% of service. We’re coping with a ton of people that aren’t actually within the Gesha selection we is likely to be providing on pour-over, and would somewhat simply have a extremely superb latte with a home made syrup. So we provide each. We actually attempt to tailor to the gang who we will anticipate will stroll by our doorways, given the realm, whereas nonetheless serving up some superb espresso choices that you simply’d anticipate from a cool cafe in a cool metropolis.

Is there a group group or charity you’d prefer to shout-out as a part of this function?

We launch 5 seasonal blends all year long, of which $1 from every field bought goes to a selected charity depending on the season. Certainly one of our favorites is Beloved Atlanta, a company that helps and helps free ladies from compelled prostitution.

Thanks!

Need your cafe featured in a Sprudge Maps Highlight? Register your store for Sprudge Maps, our user-driven compendium of espresso retailers across the globe. It’s utterly free. Enroll in the present day!

Sprudge Maps is introduced by La Marzocco and Pacific Barista Collection

Find Us On Sprudge Maps

Photographs by Valor Espresso, used with permission

 




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