HomeBeerNew Look, Similar Nice Style: Hacker Pschorr Unveils New Emblem and Packaging...

New Look, Similar Nice Style: Hacker Pschorr Unveils New Emblem and Packaging Design


WHITE PLAINS, N.Y.— Hacker-Pschorr, the Munich primarily based brewery with greater than 600 years of world-renowned brewing expertise, unveils its new emblem and packaging redesign this spring. The brand new design options conventional Bavarian colours, however with a extra contemporized feel and appear that uniquely captures the model’s lengthy, wealthy heritage. The brand new package deal designs will seem on Münchner Gold, Weissbier and Oktoberfest Märzen and can start rolling out on cans and bottles this month in the USA.

“As one of many oldest breweries on document, it was necessary that we proceed to honor the model’s legacy inside this new redesign,” says Steve Hauser, CEO and President of Paulaner USA, the U.S. distributor of Hacker-Pschorr. “Equally necessary was our need to create a refreshed look that will additionally attraction to a brand new era of Hacker-Pschorr followers. We really feel the brand new design completely blends the previous with the long run and we’re excited to introduce the brand new, up to date look.”

Over the previous 5 years, the Munich primarily based firm has made a number of package deal redesigns for manufacturers inside its large portfolio, together with Paulaner, Hacker-Pschorr’s sister model. Hauser continues, “We not too long ago skilled large success with the redesign of our Paulaner packaging which delivers each basic model imagery and excellent on shelf impression. This led to the choice to resume and refresh Hacker-Pschorr with a extra trendy search for at this time’s viewers. Hacker-Pschorr is already having fun with a really constructive pattern this yr and these new redesigns will speed up this success.”

Since 1417, Hacker-Pschorr has been devoted to the artwork of brewing and consists of solely the best, high quality components. Hacker-Pschorr biers have all the time been brewed in accordance with the Reinheitsgebot Purity Regulation of 1516, which mandates that bier brewed in Bavaria encompass solely malt, hops, yeast and water. Adhering to the Reinheitsgebot requires a real mastery of the brewing course of. The Hacker-Pschorr brewmasters use craftsmanship and brewing strategies handed down by generations earlier than them, and perfected over tons of of years.

About Hacker-Pschorr

The Hacker-Pschorr Brewery is among the many oldest surviving breweries in Munich, relationship again to 1417. Although Hacker-Pschorr makes use of solely the best components and strictly avoids pasteurization, preservatives, components, and adjuncts, its most necessary ingredient is its 600 years of expertise utilizing conventional components to craft bier with unbelievable taste and consistency

About Paulaner USA

Paulaner USA is headquartered in White Plains, New York, and imports Paulaner, Tsingtao, Hacker-Pschorr, and Fuller’s.

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