HomeCoffeeA Full Bean to Cup Expertise with Jaguar Espresso 

A Full Bean to Cup Expertise with Jaguar Espresso 


Jaguar Espresso combines manufacturing and providers to supply an all-encompassing espresso expertise in Colombia. 


Featured photograph courtesy of Jaguar Espresso

For espresso companies positioned in areas that produce our favourite beans, including providers associated to origin and manufacturing will be a good way to attract in clients and set their enterprise other than the remainder. In Colombia, Jaguar Espresso gives simply that.  

Began by a workforce of espresso professionals keen on highlighting the nation’s various coffees, Jaguar gives greater than only a place to get nice espresso. With providers reminiscent of farm stays, scooter excursions, bean-to-cup programs, and extra, Jaguar is trying to promote a holistic espresso expertise. Mario Patiño, founding father of Jaguar Espresso, talks to us concerning the firm’s imaginative and prescient and the way it has developed. 

The jaguar mural on the outside wall of the cafe. The jaguar's back rises up from green vegetation, including coffee trees with red cherries, and the cat's head is turned to face the viewer. It's yellow with brown and black spots and yellow eyes.
The outside of Jaguar Espresso Home in La Candelaria options a lovely mural of a jaguar surrounded by espresso. Picture courtesy of Vasileia Fanarioti. 

A Holistic Expertise with Jaguar Espresso 

Situated in La Candelaria, a seventeenth century historic neighborhood in Bogotá, Jaguar Espresso Home is a vibrant and comfy area with an inventive contact. There, clients can spend time within the brewing and roasting lab, with espresso tastings and roasting classes.  

The workforce has additionally established the Barismo Academy, which gives instructional providers to assist deepen understanding of the manufacturing course of, preparation strategies, and tasting skills. Additional, Jaguar Espresso gives excursions of their very own espresso farm, La Esperanza, to present clients a chance to immerse themselves in Colombian espresso tradition.  

”The extra providers we provide are derived from our work as espresso producers and the expertise round it,” says Mario. ”We provide an integral expertise across the espresso world so as to enhance consciousness of espresso tradition and (enhance) our model influence.”

Inside Jaguar's cafe space, bright blue and yellow walls surround the seating area. A glass roof allows sunlight to filter in. Palm trees are set up in the corners. Seating includes a lime green couch with gray pillows, small wooden tables, and a variety of gray  and yellow chairs and ottoman.
Jaguar Espresso Home gives a comfy vibe full with pure components that make one really feel as if they’re within the coronary heart of Colombia’s espresso farms. Picture courtesy of Jaguar Espresso.  

Diversifying with Extra Companies 

At La Esperanza, guests can participate in a one-day espresso tour to expertise life as a espresso producer and study extra concerning the processes concerned in producing nice espresso. To assist lengthen clients’ experiences, Jaguar gives lodging plans for farm stays. Realizing that espresso tourism is without doubt one of the hottest kinds of tourism in Colombia, Jaguar Espresso has created some instruments that assist to enhance and diversify their portfolio. 

”The intention of providing such an entire expertise is born from our manufacturing philosophy, and this helps us to seek out various incomes and enhance the potential income,” Mario provides. “That approach we don’t should rely solely on espresso gross sales. On the similar time, it helps elevate the espresso tradition.” 

Under a metal roof, Mario sorts cherries with a blue plastic tool, and holds a white bucket, examining cherries in it. A man in a red shirt looks on.
Mario (proper) goals to have Jaguar espresso obtainable in specialty-coffee retailers worldwide. Picture courtesy of Jaguar Espresso. 

Since Jaguar began, Mario has seen different espresso companies in Colombia providing such experiences. He’s proud to be a part of a motion that’s serving to to make Colombia an much more enticing vacation spot for espresso lovers. 

“Our essential aim has been to create and nurture the espresso tradition in Colombia. Due to this fact, the truth that extra individuals began providing such experiences will assist have a fair higher influence and can enhance recognition within the specialty-coffee trade,” he provides. 

Reconciling Companies and Making certain High quality 

Only recently, Jaguar launched a brand new scooter tour round Bogotá. It permits guests to discover town, accompanied by knowledgeable information who shares the historical past and tradition of the nation. However how does Jaguar handle to do all this? 

A coffee worker demonstartes how beans are sorted from a pile of fresh red coffee cherries. He has a white plastic bucket where he's putting in underripe cherries.
At La Esperanza, guests can take part in several components of the espresso manufacturing reminiscent of cherry selecting. Picture courtesy of Jaguar Espresso. 

In response to Mario, it has been difficult to reconcile all these totally different providers below one model. All these efforts require cautious administration to make sure high quality whereas additionally segmenting the advertising and marketing content material to succeed in the correct audience. However, clients have come to anticipate an all-encompassing expertise from Jaguar Espresso, and the workforce has delivered.  

“The extra worth that our business department gives goes hand in hand with the espresso manufacturing, subsequently this agricultural method makes the purchasers really feel surrounded by sustainability, nature, and management,” Mario says. “Our providers add worth to our model and make the purchasers take pleasure in what they’re consuming in a extra pure and direct approach.” 

From espresso tastings and roasting classes all the best way to farm and scooter excursions, Jaguar Espresso gives a novel expertise for guests to Colombia to deepen their understanding of espresso manufacturing and tradition. 


Vasileia Fanarioti (she/her) is a senior on-line correspondent for Barista Journal and a contract copywriter and editor with a major focus on the espresso area of interest. She has additionally been a volunteer copywriter for the I’M NOT A BARISTA NPO, offering content material to assist educate individuals about baristas and their work. You may observe her adventures at thewanderingbean.web.




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