IOWA CITY, Iowa— Massive Grove Brewery, the official brewery of RAGBRAI and the maker of Iowa’s top-selling hazy IPA Straightforward Eddy, is commemorating the fiftieth and golden anniversary of the oldest, largest, and longest multi-day bicycle trip on this planet, by releasing specialty packs and golden cans of Straightforward Eddy all through the state. These gold cans, if discovered by a fortunate fan, can win them a golden jersey to put on on the good bicycle trip throughout Iowa.
“My favourite film rising up was ‘Charlie and the Chocolate Manufacturing unit’,” stated Matt Phippen, RAGBRAI trip director. “This being our golden anniversary we needed to search out new methods to companion with Massive Grove and developed the golden can thought primarily based on the film. We’re trying ahead to seeing the joy individuals have discovering their golden cans in Straightforward Eddy 12-packs this spring.”
With 12-packs already hitting shops, Massive Grove and RAGBRAI are providing 150 prizes to encourage individuals to get on the market and benefit from the trip on July 22-Twenty ninth; whose registration remains to be open. The primary 100 shoppers to discover a single Straightforward Eddy gold can tucked inside specifically marked 12-packs will win a customized version RAGBRAI golden jersey, and the remaining 50 will obtain Massive Grove swag. Verify cabinets for Straightforward Eddy 12-packs that includes the RAGBRAI L brand this month.
“This is likely one of the coolest promotions we’ve ever completed, and made higher because it was a collaborative effort with RAGBRAI,” stated Matt Swift, Massive Grove’s CEO. “As all the time, Massive Grove is proudly rooted in Iowa and as an iconic Iowa occasion, we’re comfortable to assist RAGBRAI. We will’t look forward to these packs to be out available in the market and we’re excited for our followers as we get nearer to RAGBRAI this summer time.”
Since 2019, Massive Grove has been the official brewery of RAGBRAI, supporting the route with indicators, high-fives, and a particular beer launch referred to as Tailwind Golden Ale. “In a single day cities get their city title printed across the high of the Tailwind can,” famous Swift. “It makes it a collector’s merchandise for the riders and Iowa cities.” Tailwind Golden Ale is releasing in early Could in a customized metallic gold coloration to associate with the theme for the trip.
About Massive Grove Brewery
Massive Grove Brewery is among the many high craft beer producers in Iowa and ranks within the high 3% for barrel manufacturing nationally. In 2013, the brewery received its begin as a 3.5-barrel brewhouse in Solon, Iowa, and targeted on freshly made craft beer and elevated pub delicacies. 4 years later, the brewery opened a 28,000-square-foot manufacturing facility, serving as an anchor for the Iowa Metropolis Riverfront Crossings redevelopment venture. Massive Grove has obtained a number of craft brewing medals together with a gold medal for Straightforward Eddy, its flagship Hazy IPA. For “Gold Can Giveaway” no buy is important to take part within the sweepstakes. To enter, followers can ship in a postcard labeled ‘RAGBRAI 50’ with their title and return tackle to Massive Grove Brewery, 1225 S. Gilbert St., Iowa Metropolis, IA earlier than 6/16/23.
RAGBRAI is the oldest, largest, and longest leisure touring bicycle trip on this planet. Began in 1973 by Des Moines Register reporters John Karras and Donald Kaul, RAGBRAI is a seven-day bicycle tour that goes from the Missouri River to the Mississippi River with stops in in a single day cities alongside the way in which. In 2023, RAGBRAI celebrates its fiftieth trip throughout Iowa.
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