HomeBeerLawson's Most interesting Liquid's Distribution Arm, "The Beer Man," Provides Its First...

Lawson’s Most interesting Liquid’s Distribution Arm, “The Beer Man,” Provides Its First Non-Lawson’s Most interesting Model


MONTPELIER, Vt.— Barr Hill Gin, probably the most awarded gin in the US and #1 gin in Vermont, whose product is distilled by Vermont-based Caledonia Spirits, pronounces the launch and distribution of its first-ever canned cocktail — a Gin & Tonic – by a partnership with The Beer Man, the distribution arm of the revered Vermont brewery Lawson’s Most interesting Liquids.

Barr Hill Gin’s canned Gin & Tonic would be the first non-beer, non-Lawson’s Most interesting product to be distributed by The Beer Man. “I’ve at all times admired Barr Hill and the scrumptious spirits that they make with Vermont agricultural elements. Their dedication to neighborhood as a values-driven model makes this a pure partnership,” mentioned Sean Lawson, CEO and founding brewer of Lawson’s Most interesting Liquids. “We couldn’t be extra excited that they selected The Beer Man to distribute their tasty cocktails all through Vermont.”

What units Barr Hill’s Gin & Tonic aside from the whole lot else on the shelf is that it’s an actual cocktail made in Vermont by Barr Hill’s bar staff utilizing actual elements, together with their award-winning gin, actual tonic made the standard approach from cinchona tree bark, and lemongrass, recent citrus, and Barr Hill honey. The result’s a 9.3% ABV cocktail that’s crisp, refreshing, with the best stability of gin botanicals, citrus and herb notes, and tonic chunk, sweetened solely with a contact of honey.

“I’ve been a skeptic of canned cocktails for some time, however this one is particular – and it have to be shared,” mentioned Ryan Christiansen, head distiller and president, Barr Hill Gin. “It comes from the visionary bartenders in our Montpelier distillery who make tonic the correct approach – with out synthetic elements or extracts. Actual tonic is difficult to search out, however when made effectively, it’s nearly as good because the gin.”

The bar staff spent two years perfecting the recipe in order that their tonic would complement the botanical complexity of Barr Hill’s gin and supply a extra genuine tonic than typical tonic water.

What began as a pandemic challenge to assist followers make G&Ts at residence will now be accessible to customers all through Vermont and the area attributable to Vermont’s 2022 change in legislation relating to ready-to-drink alcoholic drinks. In June 2022, Vermont Governor Phil Scott signed H.B. 730 into legislation and created a brand new Able to Drink (RTD) beverage definition. As a management state, the Vermont Division of Liquor Management has traditionally performed a direct position within the distribution and sale of spirits within the state. RTDs are actually on the market within the state’s 1,000 grocery shops, comfort shops, and gasoline stations.

Gross sales of spirits-based RTDs proceed to develop, representing $800M in gross sales in 2021 (Supply: Nielsen) and a projected compound annual development fee of 29% from 2021-2025 (Supply: IWSR).

Barr Hill’s addition to the Vermont market means tax earnings for the state, development for the corporate, and the constructive financial impacts that include that development. As a result of the cocktail will solely be accessible in Vermont at the moment, Barr Hill can also contribute to tourism expenditure development. In 2015, an estimated 1.2 million out-of-state brewery visits generated $50 million in non-bar/restaurant expenditures (Supply: State of Vermont Company of Agriculture, Meals, and Markets).

Barr Hill’s Gin & Tonic cocktail is offered at a retail worth of $19.99 for a 4-pack 12 fl oz cans.

About Barr Hill

Barr Hill is an award-winning, super-premium spirits model made by the Montpelier, Vermont-based distillery, Caledonia Spirits. Barr Hill began in 2011 when Ryan Christiansen—now head distiller of Barr Hill—met beekeeper Todd Hardie who was utilizing uncooked honey in his small manufacturing vineyard. A decade later and now the staff has grown and moved right into a cutting-edge, sustainably constructed bar and distillery unfold throughout 5 acres, producing America’s most awarded gin—all centered round honey. Barr Hill at the moment produces three spirits – Barr Hill Gin, Barr Hill Reserve Tom Cat Gin, and Barr Hill Vodka.

About Lawson’s Most interesting Liquids

Primarily based in Waitsfield, Vermont, Lawson’s Most interesting Liquids crafts exceptionally recent, high-quality, flavorful beers. The brewery is a values-driven enterprise with a dedication to excellence, innovation, sustainability and enjoyable — supporting wholesome, vibrant communities by our Social Affect Program. Based in 2008 by Sean and Karen Lawson, the corporate boasts a rising assortment of expertly-crafted brews, together with the famend Sip of Sunshine IPA. Starting as a highly-acclaimed, small-batch brewery, Lawson’s Most interesting has grown to distribution throughout 9 states within the Northeastern United States. In 2018, Lawson’s Most interesting opened its doorways to the general public, welcoming followers to a preferred vacation spot brewery, taproom and retail location in central Vermont’s Mad River Valley city of Waitsfield.

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