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Athletic Brewing Firm Named Non-Alcoholic Beer Sponsor of The Walker Hayes Duck Buck Tour


MILFORD, Conn. and SAN DIEGO, Calif.— Athletic Brewing Firm, America’s main producer of non-alcoholic craft beer, has been named the official non-alcoholic beer sponsor of the Walker Hayes Duck Buck Tour.

As a part of its sponsorship, Athletic Brewing shall be served on Walker Hayes’ tour bus and featured in his inexperienced room in any respect remaining Duck Buck reveals. Followers attending the nationwide tour may also see Athletic Brewing featured in promotional supplies and onstage at a number of stops. Along with sipping Athletic brews on tour, Hayes will promote the Athletic model on social media, together with Instagram and TikTok.

“I’m an enormous fan of Athletic Brewing and so jacked to be partnering with them for the rest of the Duck Buck Tour,” stated Hayes, the GRAMMY-nominated nation music star behind hit songs “Fancy Like” and “You Broke Up with Me.”

“I all the time preserve Athletic Brewing’s non-alcoholic beer in my fridge,” Hayes added. “They’re an incredible possibility for anybody who likes to sip on a brew whereas watching a recreation, spending the day on the lake, or after taking part in a present. I can’t wait to have their brews on tour with me.”

The connection between Hayes and Athletic Brewing developed organically. Hayes, who stopped ingesting alcohol in 2016, found Athletic Brewing in 2022 and started posting in regards to the model on social media.

“We’re thrilled to be partnering with Walker Hayes and the Duck Buck Tour,” stated Andrew Katz, Chief Advertising and marketing Officer of Athletic Brewing. “Walker has been an unbelievable supporter of Athletic and we’re honored that he’s bringing our brews on tour. He shares our ardour for great-tasting non-alcoholic beer, and we’re excited to introduce Athletic to his thousands and thousands of followers throughout the nation.”

Launched in 2018, Athletic Brewing is the second-largest non-alcoholic beer model within the U.S., with greenback gross sales rising 94percent1. The corporate developed a proprietary brewing technique to craft its award-winning brews. It doesn’t depend on any alcohol removing strategies and totally ferments its non-alcoholic beers to be lower than 0.5% ABV, which is the authorized restrict for non-alcoholic beer within the U.S.

Athletic Brewing produces over 50 totally different brews yearly and is distributed in all 50 states.

The Walker Hayes Duck Buck Tour is at present underway and can proceed via August. The tour makes stops in over two dozen cities, together with upcoming reveals in Wichita, KS, and the legendary Purple Rocks Amphitheatre in Morrison, CO.

1 NielsenIQ, Complete US xAOC + Liq Plus + Conv, CYTD ending 3/25/23.

About Athletic Brewing Firm

Athletic Brewing, based in 2017 by Invoice Shufelt and John Walker, is the thirteenth largest craft brewer in America and the main producer of non-alcoholic craft beer. The corporate’s brews are distributed in all 50 states and obtainable at 50,000 retail shops nationwide. In 2023, Athletic was ranked because the 4th fastest-growing firm within the Americas by Monetary Instances. Athletic was additionally ranked because the fastest-growing U.S. beverage producer by Inc. Journal in 2022, and named one among TIME’s “100 Most Influential Corporations.” The corporate has gained over 70 prestigious brewing awards, together with Gold & Silver for its Run Wild and Free Wave IPAs within the 2022 US Open of Beer Championship. It was additionally named the North American Brewer of the Yr on the 2022 Worldwide Beer Problem. Athletic has customized breweries in Milford, Connecticut, and San Diego, and donates as much as $2 million of all gross sales to defending and restoring out of doors areas throughout the globe by way of its Two For The Trails program. Plus, as part of its IMPACT Program, 1% of income goes to non-profit organizations that assist optimistic affect and alternative from the bottom up. Athletic Brewing is proudly a Licensed B Company.

About Walker Hayes

Monument Information recording artist Walker Hayes is a singer/songwriter initially from Cell, Alabama. In 2021, his smash hit “Fancy Like” topped each nation music gross sales and streaming chart, spent greater than six months on the No. 1 spot on the Billboard Sizzling Nation Songs Chart, hit the highest 5 on Billboard’s Sizzling 100 Songs, hit No. 1 at nation radio, and gave Hayes his first GRAMMY Award nomination as an artist for Finest Nation Track. The track was additionally featured in a nationwide Applebee’s business. That monitor, in addition to observe up singles “AA” and “Y’all Life” have made Hayes one of many prime promoting and streamed artists in nation music.

Hayes has carried out his music, together with the Double-Platinum RIAA licensed hit “You Broke Up With Me,” to nationwide audiences on Good Morning America, Late Night time with Seth Meyers, The Tonight Present Starring Jimmy Fallon and TODAY, and he was profiled for CBS Sunday Morning . This fall, he units out on his headlining area tour, the Glad You’re Right here tour, which is similar title because the ebook he launched together with his finest good friend, Craig Allen Cooper, detailing his journey to discovering Christ.

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