HomeCoffeeSang Espresso's Vietnamese Robusta Canned Warmth

Sang Espresso’s Vietnamese Robusta Canned Warmth


I like a canned espresso product—all the time have, all the time will. There’s simply one thing in regards to the satisfaction of opening a well-stocked fridge of chilly brew, or shotgunning a can of glowing espresso on a scorching summer season’s day. New espresso comfort merchandise lumped into the “Prepared To Drink” class are popping out every week, and for good purpose! Gen-Z can’t get sufficient! Fortune Enterprise Insights reviews the class was valued at $22 billion in 2019—and can almost double by 2027. That’s big!

With so many RTDs popping out of the woodwork, it’s a lot enjoyable while you’re pleasantly shocked by how good a brand new product is. When me and fellow co-founder Jordan Michelman opened up some cans of Sang (stylized SANG) on a current episode of the Espresso Sprudgecast, we merely couldn’t maintain again our delight.

Vietnamese-American entrepreneur Lan Pham of New York Metropolis based Sang (Vietnamese for “brilliant”) in 2020 and right here in 2023 gives 5 distinct canned espresso flavors. The espresso is Robusta sourced from Vietnam and the line-up is de facto fairly tasty. Saigon Cinnamon Latte was a favourite, together with the Straight Black with Vanilla, which options only a trace of vanilla and a brilliant clear espresso profile.

We spoke digitally with Lan Pham, founding father of SANG, to be taught extra!

Inform us about Sang, the way it began, and its mission!

SANG all started one scorching summer season afternoon in 2020, after we had been all in lockdown and I used to be actually lacking the style of an genuine cà phê sữa đá contemporary off the streets of Saigon. If you happen to’ve by no means tried Vietnamese iced espresso earlier than, you’ve been lacking out! The flavour is so distinctive as a result of it’s robust but candy, and it’s actually addictive!

Vietnam is overflowing with scrumptious flavors, however, like most conventional dishes, they could be a bit formidable to strategy—particularly in the event you’re not from the identical tradition. I needed to share these superb culinary traditions of my homeland with the world, in a enjoyable and handy method whereas nonetheless staying true to the genuine flavors.

So, I launched SANG, a celebration of Vietnam’s brilliant and daring culinary traditions. Our first vary of merchandise is a set of RTD “Vietnam-ease” iced coffees.

Inform us in regards to the product line!

Our canned coffees are available 5 fiery flavors:

Conventional: The O.G. Vietnamese espresso. This RTD cà phê sữa đá combines robust robusta espresso with sweetened condensed milk.

With Oatmilk: My dream with Sang was to make these conventional flavors extra accessible, which meant having a non-dairy model of a cà phê sữa đá. We use a proprietary oat milk mix that we make in-house with monk fruit extract to get that genuine taste.

Straight Black with Vanilla: I do know you guys actually loved this one! This SKU is a homage to a Cà Phê Đá (iced black espresso) with the delicate sweetness of vanilla essence.

Saigon Cinnamon Latte: For this, we give a brilliant twist on a drained latte. It’s robust and indulgent, with a fiery kick from the cinnamon. At Sang, we like to consider this espresso because the Anti Pumpkin Spice Latte!

Saigon Cinnamon Oatmilk Latte: That is our dairy-free latte. Like the unique, it’s robust, candy, and a bit spicy. It’s simply as indulgent due to the proprietary oat milk mix that we make in-house.

Who designed the branding/packaging?

Once I first considered SANG, I knew the model needed to be brilliant (which is definitely what Sang means in Vietnamese), daring, and enjoyable. I needed our product to face out so that individuals will instantly need to attempt it, whereas nonetheless having some conventional touches. I used to be fortunate sufficient to work with my superb design companions, Lakuna Design, who’ve been there with me from day one.

The espresso is scrumptious! Are you able to inform us about who grows it?

Thanks a lot! We actually needed the highly effective taste of the robusta espresso beans to shine. All our espresso beans are sourced from small-scale family-owned farms in Vietnam.

How is the espresso/beverage ready?

So, historically Vietnamese espresso is brewed utilizing a phin. This espresso filter is positioned on high of a cup and as soon as scorching water is poured the espresso slowly brews and drips by the filter—the result’s a STRONG cup of espresso. All our coffees are ready utilizing Vietnamese robusta beans which have been roasted and brewed in America.

The place is it accessible?

We’re accessible nationwide by way of our web site and at the moment retailing on the East Coast. You’ll have the ability to discover us at Citarella, Westerly Market, the Tin Constructing in New York, and Fairway. However undoubtedly hold an eye fixed out for us as a result of we have now some main retail information dropping quickly!

What’s subsequent for Sang?

Proper now our foremost focus is on retail. We’re hoping to increase our community of shops this yr, so to discover us in shops throughout the nation. Nonetheless, additional down the road, I’d like to create different flavor-packed ‘Vietnam-ease’ treats, however that’s not for a while!

Thanks a lot!

Prepared To Drink is a characteristic sequence on Sprudge Media Community. Acquired a canned espresso or in any other case “Prepared To Drink” product you’d prefer to see featured? Get in contact! 




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