HomePizzaHow expertise helped hen model PDQ construct a greater expertise

How expertise helped hen model PDQ construct a greater expertise


PDQ, which stands for Folks Devoted to High quality, is a fast-casual hen model constructed round chef-driven ideas and aware elements usually present in fantastic informal eating places. The model goals to supply world-class experiences for visitors and has 62 places throughout 5 states.

Instructing visitors methods to construct that world-class expertise in a webinar dubbed “How a Rising Rooster Idea is Driving Outcomes By a World-Class Buyer Expertise” was Eric Knott, chief working officer for PDQ, and Chris Lybeer, chief technique officer for POS model Revel Methods. The webinar was sponsored by Revel and hosted by Networld Media Group.

PDQ opened its first location in Tampa, Florida in 2011. The model makes use of open kitchens, giving clients a way of belief whereas they’re watching orders be made.

“We now have face-to-face ordering the place you undergo the drive via,” Knott mentioned. “We do not have speaker containers or issues like that. Contained in the restaurant, we truly put a hand sink out entrance, and what we observed growing the idea (is that) the moms would carry of their kids and would not have to attend in line to go to the restroom to scrub their fingers earlier than they sat down and ate.

“The concept behind (PDQ) was that it was one thing that you would be ok with serving to your loved ones by a drive via and all of our elements, whether or not it’s our hen tenders or our hen breasts which are hand-breaded on-site, all the pieces’s made to order.”

The model has grown on the East Coast on the imaginative and prescient of “nice meals, comfort, and be ok with what you are consuming,” Knott added.

The model’s loyalty app, MyPDQ, rolled out about two years in the past. The app has 290,000 downloads so far, and Knott mentioned about 12% of gross sales is coming by that digital channel.

To be taught extra about how PDQ constructed a world-class expertise for its visitors, click on right here to observe the webinar in its entirety.




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