HomeFast FoodREVIEW: Kellogg's ICEE Cereal - The Impulsive Purchase

REVIEW: Kellogg’s ICEE Cereal – The Impulsive Purchase


As somebody who spent a big portion of my youth on the Jersey Shore, ICEEs have been greater than only a deal with. They have been a logo of summer season, a type of salvation from the warmth, and now, due to Kellogg’s, it may possibly add “Blended Berry Breakfast Cereal” to its resume too.

It’s UNCANNY how a lot this smells like ICEEs. I’m undecided if “cereal odor engineer” is an precise job title, however whether it is, bravo to this cereal odor engineer! Curiously, although, the style was not fairly so evocative. I needed to shovel down just a few bites earlier than I may even determine what taste my mouth was experiencing. My eloquent first thought was… “cereal.” I do know, however severely between the small ball form, colours that actually can’t be present in nature, crunchy-on-the-outside-but-airy-on-the-inside texture, and taste that mixes sweetness, maltiness, and a touch of bitter artificiality, they test each field that sugary breakfast cereals are notorious for (if solely they got here with a prize too!).

Do the crimson puffs and the blue puffs style any completely different? My skilled verdict is: a little bit. I acquired a faint whiff of cherriness from the crimson and blue-raspberry-ness from the blue, however actually, I feel the colours did a whole lot of work in serving to to persuade my mind that they have been distinct. The web site I purchased this from explicitly lists purple as one of many piece colours too (neat to notice that these few items weren’t simply brightly hued screwups in any case), however I can’t say they’d any distinctive taste of their very own. And identical to combining crimson and blue offers you purple, combining crimson ICEE items and blue ICEE items in the identical mouthful offers you one thing new, too… a complete mess.

The cereal tasted significantly better once I was consuming solely reds or solely blues; the minute I blended up a giant spoonful, all I may style was a cool artificiality that bizarrely jogged my memory of banana. It wasn’t precisely BAD, however I can’t say it completely hit the mark both.

In fact, I even have to say this cereal’s rad gimmick, a cooling sensation like what was utilized in final 12 months’s Coca-Cola Starlight. At first, I simply chalked my chilly mouth as much as chilly milk, however once I ate just a few dry items, lo and behold, the cooling impact was simply as robust, leaving not simply the roof of my mouth however even my throat feeling frosty and tingly. Maybe this wasn’t strictly mandatory, however it was a fairly cool contact (pun not supposed, really, however welcome nonetheless). And sizzling tip (or, ahem, cool tip): when you get pleasure from this impact, positively slurp up all of the milk on the backside of your bowl, too.

So, am I glad I attempted these? Positive! Did I finally want the ginormous two-pack I purchased? In all probability not! Will I attain for these once more when the yearning for a frozen fruity beverage strikes? Uncertain! However will I gladly snarf them down for a fast, quirky, and never essentially high quality breakfast? ICEE-lutely!

Bought Worth: $7.98
Dimension: 2 13.2 oz luggage
Bought at: SamsClub.com
Ranking: 6 out of 10
Vitamin Information: (1 1/3 cup serving with no milk) 130 energy, 1 gram of fats, 0 grams of saturated fats, 0 milligrams of ldl cholesterol, 190 milligrams of sodium, 33 grams of carbohydrates, 4 grams of fiber, 14 grams of sugar, and a couple of grams of protein.




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