HomeBeerAthletic Brewing Will Now Be Carried on JetBlue • thefullpint.com

Athletic Brewing Will Now Be Carried on JetBlue • thefullpint.com


(MILFORD, CT and SAN DIEGO, CA) – Athletic Brewing Firm, America’s main producer of non-alcoholic craft beer, in the present day introduced that JetBlue will change into the primary main U.S. airline to promote non-alcoholic beer at 35,000 ft.

Starting in Could 2023, JetBlue clients will be capable of take pleasure in Athletic Brewing’s award-winning Upside Daybreak Golden on all home flights.


“We’re excited to take flight with JetBlue and permit flyers to chill out at 35,000 ft with a great-tasting various to full-strength brews,” mentioned Invoice Shufelt, Athletic Brewing co-founder & CEO. “It is a big milestone for Athletic and a key partnership for us within the journey business.”

In line with a current survey, one-third of People try to devour much less alcohol in 20231. On the identical time, year-to-date greenback gross sales of non-alcoholic beer are up 34%2. Athletic Brewing is the second-largest non-alcoholic beer model within the U.S., with greenback gross sales rising 94%3.

Because the demand for non-alcoholic beverage choices continues to develop, Athletic Brewing’s Upside Daybreak will present a refreshing various for JetBlue clients who wish to take pleasure in a brew with out the results of alcohol.

“In our continued effort to offer clients with an onboard expertise personalized to their wants and preferences, JetBlue is proud to be the primary main U.S. airline to serve non-alcoholic beer,” mentioned Mariya Stoyanova, director of product improvement, JetBlue.  “We’re thrilled to associate with business chief Athletic Brewing to supply our clients the refreshing, balanced style of a traditional craft Golden with out the alcohol.”

Upside Daybreak is a vivid and light-bodied brew that has been crafted to take away gluten4. Crisp with floral and earthy notes, it’s made with premium Vienna malt and a mixture of English and American hops. Upside Daybreak accommodates simply 45 energy and 10 grams of carbohydrates5.

JetBlue clients can take pleasure in this new providing as a part of the airline’s dedication to offering high-quality, scrumptious meals and beverage choices for various palates.

Athletic Brewing is probably the most adorned non-alcoholic brewer on the planet, and Upside Daybreak has gained over a dozen worldwide brewing awards for style and high quality.

Launched in 2018, Athletic Brewing developed a proprietary brewing technique to craft its award-winning non-alcoholic beers. The corporate doesn’t depend on any alcohol removing methods and totally ferments its brews to be lower than 0.5% ABV, which is the authorized restrict for non-alcoholic beer within the U.S.


1NCSolutions client sentiment survey of 1,000 People.

2,3 NielsenIQ, Complete US xAOC + Liq Plus + Conv, CYTD ending 3/25/23.

4 This product is fermented from grains containing gluten and crafted to take away gluten. The gluten content material of this product can’t be verified, and this product could include gluten.

5Common Evaluation per 12 fl. oz. – Energy 45, Carbohydrates 10 g, Protein <1 g, Fats 0g.

For press inquiries please contact:

Chris Furnari | [email protected]

Jess Fiaschetti | [email protected]

About Athletic Brewing Firm

Athletic Brewing, based in 2017 by Invoice Shufelt and John Walker, is the thirteenth largest craft brewer in America and the main producer of non-alcoholic craft beer. The corporate’s brews, which launched commercially in 2018, are actually distributed in all 50 states and obtainable at 50,000 retail shops nationwide. In 2023, Athletic was ranked because the 4th fastest-growing firm within the Americas by Monetary Instances. Athletic was additionally ranked because the fastest-growing U.S. beverage producer by Inc. Journal in 2022, and named certainly one of TIME’s “100 Most Influential Firms.” The corporate has gained over 70 prestigious brewing awards, together with Gold & Silver for its Run Wild and Free Wave IPAs within the 2022 US Open of Beer Championship. It was additionally named the North American Brewer of the Yr on the 2022 Worldwide Beer Problem. Athletic has customized breweries in Milford, Connecticut, and San Diego, and donates as much as $2 million of all gross sales to defending and restoring outside areas throughout the globe by way of its Two For The Trails program. Plus, as part of its IMPACT Program, 1% of income goes to non-profit organizations that assist optimistic affect and alternative from the bottom up. Athletic Brewing is proudly a Licensed B Company™. Its full-flavored close to beers and hop-infused glowing waters can be found on www.athleticbrewing.com.

About JetBlue

JetBlue is New York’s Hometown Airline®️, and a number one service in Boston, Fort Lauderdale-Hollywood, Los Angeles, Orlando, and San Juan. JetBlue carries clients to greater than 100 cities all through america, Latin America, Caribbean, Canada, and United Kingdom. For extra info and the most effective fares, go to jetblue.com.






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