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Speaker functions open for PRF Colombia 2023

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In 2022, the espresso {industry}’s largest producer-focused occasion – Producer & Roaster Discussion board (PRF) – happened in Medellín, Colombia. The 2-day discussion board attracted 1000’s of native and worldwide espresso professionals, and in addition generated an estimated US $10 million in gross sales.

Earlier this yr, PRF El Salvador happened on the Salamanca Exhibition Centre in San Salvador. Alongside an in depth sequence of lectures, panel discussions, workshops, and cuppings, the occasion additionally hosted 4 competitions (together with the first-ever World Roasting Contest) and the inaugural World Espresso Awards.

On 14 & 15 September 2023, PRF will return to the Plaza Mayor venue in Medellín, Colombia. The 2-day discussion board will as soon as once more welcome 1000’s of {industry} professionals, together with main consultants who will talk about a few of the most urgent points within the international espresso sector.

In case you are focused on talking at PRF, and also you need to assist drive inexperienced espresso gross sales in Colombia, then you may apply to be a speaker now!

Learn on to be taught extra in regards to the occasion, the tasks of being a speaker, and how one can apply.

Study extra about PRF Colombia right here.

Baristas prepare coffee at Producer & Roaster Forum in El Salvador.

PRF returns to Colombia

PRF is an industry-leading occasion that draws a variety of espresso professionals from around the globe – from producers and inexperienced espresso merchants to roasters and baristas. 

The purpose of PRF is to empower producers and drive inexperienced espresso gross sales within the host nation, in addition to championing Latin America as a worldwide espresso information hub. 

As a part of this, the occasion serves as a platform to debate a very powerful points that the espresso {industry} faces as we speak, in addition to encouraging dialogue on offering options. Moreover, producers are on the forefront of those conversations – making certain their voices and opinions are heard loud and clear.

So, why is PRF returning to Colombia?

Julio Guevara is the Director of PRF.

“In 2023, the second iteration of PRF Colombia is ready to be the most important and finest occasion of its variety – an industry-leading espresso occasion that takes place in a producing nation,” he explains. “Right here, you’re in a position to concurrently join with {industry} leaders from Latin America and community with international professionals.”

Furthermore, Colombia is the third-biggest coffee-producing nation on the planet, and has an excellent status for producing high-quality arabica varieties – corresponding to:

What is going to occur at PRF Colombia?

As with each earlier PRF occasion, the two-day discussion board in Colombia will embrace visitor audio system who will tackle 1000’s of worldwide attendees. Audio system and lecturers will have the ability to share their information, experiences, and visions for the way forward for the espresso {industry} – making a platform for individuals to boost consciousness in regards to the points which matter to them essentially the most.

Along with these talks, the discussion board may even function panel discussions, workshops, and cuppings. 

“At this yr’s PRF Colombia, we can have one speaker stage,” Julio says. “That is so we will host a extra streamlined occasion and create extra worth for all attendees.

“Moreover, all through sooner or later of the occasion, we may even be debuting a discussion-style stage format,” he provides. “A speaker or host will introduce a subject, which attendees can talk about in small teams, after which current their collective concepts to the viewers.

“The intention is to encourage extra dynamic dialogue of a few of the most urgent points which the espresso {industry} faces – in addition to offering potential options,” Julio continues.

Espresso competitions and awards at PRF Colombia

Alongside these thought-provoking speeches and discussions, PRF Colombia will host two high-level espresso competitions: the third Toddy Chilly Brew Championship and the second World Roasting Contest. Each competitions happened at PRF El Salvador, in addition to the 2023 Salvadoran Barista Championship and Brewer’s Cup.

The format of the World Roasting Contest is unprecedented within the espresso {industry}, with all attendees in a position to style the competitors coffees on the Brew Bar and vote for his or her favorite.

Lastly, PRF Colombia may even host the second version of the World Espresso Awards – a brand new awards programme recognising and celebrating key innovators and leaders within the worldwide espresso {industry}. 

At PRF El Salvador earlier this yr, 4 judges chosen winners throughout six classes:

  • PRF El Salvador Product Excellence Award
  • PRF El Salvador Product Innovation Award
  • PRF El Salvador Iconic Design Award
  • PRF El Salvador Greatest Sales space Award
  • Greatest Producer – Central America Award
  • Greatest Roaster – Central America Award
Martin Mayorga speaks to attendees at Producer & Roaster Forum.

Who can apply to develop into a speaker?

PRF goals to convey collectively main espresso consultants and professionals from all ranges of the provision chain, with a selected concentrate on producers and roasters. Nonetheless, all actors and stakeholders are welcome to use.

“At this yr’s discussion board, we’re calling for individuals who have attended earlier PRF occasions to use to develop into audio system,” Julio explains. “In earlier years, our workforce has hand chosen audio system, however at PRF Colombia, we invite individuals to remodel their unique lecture concepts in step with our imaginative and prescient for the occasion.

“We’re additionally trying to ship extra worth to native smallholder espresso producers,” he provides. “Eventually yr’s occasion, we had an distinctive lineup of audio system who had been from Colombia, in addition to everywhere in the world, so we need to retain this degree of perception.”

{Qualifications} to use

In case you are an English or Spanish-speaking espresso skilled in any capability, you’re eligible to use to develop into a speaker at PRF Colombia. 

Candidates should have at the least 5 years of expertise of their respective fields, in addition to some extent of expertise in public talking. Audio system shall be anticipated to current for round 20 minutes.

Extra importantly, audio system want to supply a useful or instructional expertise to attendees. This could vary from distinctive perception into upcoming {industry} developments to new methods of fascinated by specific points within the espresso sector, corresponding to sustainability and market entry.

Speeches at PRF occasions additionally concentrate on the particular wants of the host nation, with the intention of delivering worth for key {industry} stakeholders within the nation – particularly producers. 

In step with this, speeches needs to be tailor-made to an viewers of Latin American espresso professionals – together with roasters, inexperienced espresso merchants, baristas, and occasional opponents. As such, we’re particularly encouraging Colombian espresso professionals to use.

At earlier occasions, matters have included:

  • Espresso high quality management
  • Rising markets & origins
  • Espresso consumption developments
  • Girls & gender fairness in espresso
  • The economics of inexperienced espresso buying and selling 
  • Sustainability, transparency & traceability within the provide chain
  • Experimental processing strategies & fermentation

Nonetheless, alongside speeches and lectures, PRF additionally hosts panel discussions, workshops, and cupping periods. Candidates are welcome to use for these roles, too.

At PRF El Salvador, these in attendance included Martin Mayorga of Mayorga Espresso, World Barista Championship coach Federico Bolaños, and Diego Baraona of Los Pirineos Espresso Farm,.

Mayorga Espresso just lately signed a groundbreaking, multi-year Diamond Sponsorship with PRF to champion Latin America as a number one espresso {industry} information centre.

To observe speeches and panel discussions from PRF Colombia 2022, go to the PRF YouTube channel.

A coffee professional speaks at a Producer & Roaster Forum event.

How can I apply?

For those who’re focused on talking at PRF Colombia, please apply by 31 July 2023. The occasion will happen on 14 & 15 September 2023, so audio system shall be finalised lengthy earlier than that.

To use, please fill out the speaker utility type in English right here and in Spanish right here. The PRF workforce will fastidiously overview and think about your utility.

If profitable, you’ll hear from PRF inside every week of submitting your utility. You’ll then be required to submit a picture of your self, in addition to a brief bio explaining your function within the {industry} and the perception you propose to supply on the occasion.

All audio system are granted two full-access tickets to PRF Colombia – one for themselves, and one other for a companion or colleague. Nonetheless, please be aware that audio system are chargeable for their very own journey and lodging prices

Several coffee experts share their knowledge at PRF Colombia.

PRF is returning to Colombia in September, and the 2023 version of the occasion is ready to be even larger than final yr’s. The 2-day discussion board will happen on 14 & 15 September 2023 on the Plaza Mayor venue in Medellín, Colombia.

To seek out out extra about tickets for the Sourcing Journey Expertise, a separate bundle which additionally consists of entry to the two-day PRF occasion, you may discover extra data right here.

It’s also possible to check out lectures and panels from PRF Colombia final yr and be taught extra about PRF.

Apply to be a PRF El Salvador speaker by filling out this kind in English or this type in Spanish.

Picture credit: Producer & Roaster Discussion board

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