HomeBeerAthletic Brewing to Match as much as $100K in Donations to Michael...

Athletic Brewing to Match as much as $100K in Donations to Michael Jackson Basis’s Second Fundraising Drive


Athletic Brewing, the nation’s largest devoted non-alcoholic craft brewery, will match the primary $100,000 donated to the Michael Jackson Basis for Brewing & Distilling’s (MJF) second annual fundraising marketing campaign.

Based by Brooklyn Brewery brewmaster and MJF chairman Garrett Oliver in 2020, the MJF gives scholarship funds for Black, Indigenous and Folks of Coloration to additional their training in brewing and distilling. In its first three years, the group has awarded scholarships to 29 individuals, who’ve both begun or superior their careers within the beer and spirits industries.

“The influence that these MJF scholarships are having are each speedy and large,” Oliver mentioned in a press launch. “For instance, one $40,000 donation put 10 brewers of colour by means of Siebel’s WBA Concise Course in Brewing. That’s large.”

Scholarship recipients have outstanding roles at breweries together with Russian River, Aeronaut, and Notch and a few have based their very own firms.

“Our awardees have advised us that not solely have they been in a position to put their new information to work instantly day-after-day, however they’re now in a position to dream greater than that they had earlier than and to affix the trade leaders of the longer term,” Oliver continued. “We’re grateful to our present donors who’ve stepped up and hopeful that the massive breweries will get extra concerned this yr as properly. A various trade is a wholesome trade with an enormous buyer base — and that’s what all of us wish to see.”

About 8.2% of brewers within the trade are individuals of colour, in keeping with the Brewers Affiliation’s (BA) 2018 Brewery Operations Benchmarking Survey. Whereas brewery homeowners are overwhelmingly white (88.2% of respondents), the one worker group with the next proportion of white individuals is brewers (89%), in keeping with the survey.

By comparability, the inhabitants of the U.S. at giant is 40% individuals of colour, in keeping with U.S. Census Bureau information cited within the launch.

“The brewing trade has traditionally lacked range, and it’s vital that we proceed to help training and profession development alternatives whereas constructing a extra inclusive group for everybody,” Athletic co-founder and CEO Invoice Shufelt mentioned within the launch. “We’ve a chance to make a big distinction with this marketing campaign, however provided that sufficient individuals take motion.”

Athletic will match all company and particular person donations made to the MJF by means of Might 8.

The following spherical of scholarships shall be awarded in June.




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