HomePizzaCalifornia Pizza Kitchen expands in airports to assist develop international franchise consciousness

California Pizza Kitchen expands in airports to assist develop international franchise consciousness


Airport areas can present elevated gross sales, model consciousness and streamlined operations. Giorgio Minardi, EVP of world growth and franchise operations for California Pizza Kitchen, explains how airport areas generally is a boon for any model.

| By Giorgio Minardi, EVP of world growth and franchise operations for California Pizza Kitchen

In at this time’s evolving meals business, many franchise manufacturers are turning to non-traditional growth, particularly in airports, to fulfill company wherever they’re, together with whereas touring. Established restaurant manufacturers like California Pizza Kitchen — which most lately opened airport areas in Costa Rica, Chile and Los Angeles — have had success sharing their cuisines in airports to fulfill company at their comfort. Because of this, this has helped additional CPK’s development and international franchise consciousness. Under are a number of the explanation why non-traditional growth in airports can drive development for manufacturers trying to additional franchise growth.

Enhance gross sales

Increasing your model to airport vacationers can result in profitable outcomes. With billions of individuals touring by means of airports yearly, airports present the possibility to serve a lot of customers on a reoccurring foundation. As guests from all all over the world cross by means of airports, eating places that open in airports can expose their model to a broader, international viewers than in the event that they relied solely on increasing by means of conventional franchise areas.

Airports even have lengthy working hours, which allows eating places to remain open longer than they might at a standard brick-and-mortar location. These extra working hours result in extra alternatives to generate income by means of elevated gross sales, making airport eating places a lovely funding for a lot of operators.

Develop model consciousness

With a variety of customers touring all through home and worldwide airports, eating places can resonate with solely new visitor demographics. By its airport restaurant areas and kiosks, California Pizza Kitchen has expanded its present buyer base and reached hundreds of people that could not have beforehand been uncovered to the model and its merchandise. Additional, most airports are situated inside bustling cities and have vacationer sights close by, enabling manufacturers to determine a presence in extremely fascinating areas whereas attracting new prospects.

Airports additionally supply entry to a captive viewers, with individuals having a restricted variety of choices for meals and drinks all through their travels. Eating places that provide dependable and handy eating choices have an opportunity to resonate with new customers and never solely earn gross sales in that second, however probably achieve new loyal prospects for years to return. California Pizza Kitchen makes use of its airport areas to showcase its merchandise to present and new followers alike, rising its buyer base. By providing distinctive eating experiences and making a welcoming environment, franchise manufacturers like California Pizza Kitchen can construct buyer loyalty and set up themselves because the go-to choice for vacationers in want of a meal.

Streamlined operations

As a result of fast-paced environment, restaurant manufacturers inside airports should have the ability to serve company rapidly and effectively on a steady foundation. This leads manufacturers to streamline operations and adapt present practices to align with these preferences. Manufacturers that develop in airports usually use specialised gear and expertise to fulfill the wants of touring customers on the go. CPK provides a variety of service modes together with full service, kiosk self-order programs, and most lately a “Seize n Go” touchless checkout platform which was lately launched at CPK’s Dallas-Fort Price airport location.

With an airport presence on a worldwide scale, California Pizza Kitchen acknowledges the necessity for a menu that can resonate with quite a lot of shopper eating preferences. Whereas the model provides its contemporary, California-inspired dishes, it additionally incorporates taste inspiration from all over the world by means of hand-tossed pizzas, pastas and salads, offering vacationers with a novel eating expertise like no different — and one which understands the wants of world vacationers. The model options abbreviated menus at its kiosk airport areas which gives flexibility and ease by means of fast service choices. Given the flexibleness with airport operation hours, CPK additionally provides breakfast choices in any respect 12 of its airport areas. By these variations and choices, the model aligns with ever-changing visitor needs whereas nonetheless providing high quality components and creativity.

Non-traditional growth could be important in at this time’s franchise house, particularly for manufacturers trying to achieve an edge over competitors. With confirmed advantages for the franchisor, franchisee, and shopper, it is no secret why manufacturers like California Pizza Kitchen have been profitable in airport growth and growth. With the possibility to develop model consciousness, faucet into a brand new buyer base, generate extra income streams, and improve general profitability — airport areas may help elevate a model to the subsequent stage.

Giorgio Minardi has served as the manager vice chairman of world growth and franchise operations for California Pizza Kitchen (CPK) since 2019. Minardi has greater than 35 years of world restaurant enterprise expertise, working with manufacturers like Telepizza Group, Dunkin’ Manufacturers, Burger King and McDonald’s.




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